Archive for October, 2009

SVLG Data Center Summit a GREAT Success

Friday, October 16th, 2009

Yesterday, October 15th, after a culmination of a year of work from over 60 people, the SVLG Data Center Energy Efficiency Summit went off smoothly. We had 44 presenters, 24 case case studies presented and about 450 people at the summit. The event was hosted by NetApp in Sunnyvale. Representatives from numerous Silicon Valley elites, start ups, VCs, organizations, and solution companies were present. All case studies were presented from data center end-users, showing what they are doing to reduce energy use in their data centers. We had brief sessions about cloud, carbon reductions, notable sessions called the Chill Off 2, in which various cooling technologies were tested with real load in a real data center, also testing the systems at various temperature ranges. Andrew Fanara with EPA gave a quick update of EnergyStar for servers, storage and networking gear. Paul Scheihing with DOE provided an update of the energy efficiency and data center programs. I had a candid interview with California Energy Commission Commissioner and friend Jeff Byron about California’s energy policy, net-zero energy buildings requirement, renewable portfolio standards, energy efficiency standards for TVs and other consumable devices, etc. It was fun!

The day went off without a hitch, thanks to Ralph Renne’s leadership with host NetApp, which provided a wonderful venue and support, with a team of probably 20-30 people directly supporting the event all day, along with a nice keynote from their CEO, Tom Georgens.

Numerous cooling case studies were presented, the Stack Framework which is a method of measuring complete data center load and efficiency, we had a CIO roundtable during lunch, Mark Bramfitt with PG&E talked about advancing PG&E’s compliment of data center energy efficiency incentives as well as his planned departure from PG&E, which caught many in the audience by surprise and left not only tears in Mark’s eyes, but also many in the audience with kind comments from Deborah Grove and others during the Q&A session about his excellent work over many years advancing these programs.

We had a great case study from Intel and NetApp about using on-board hardware temperature sensors to control HVAC equipment, which had some very compelling results within their data centers. Also Cytak presented about turning off computers automatically while not in use using Power Assure’s product.

Overall, a wonderful event. It was great to see so many industry friends and to make new friends. As the co-chair of the program and summit, it was great to see so many people interacting with each other, beginning collaborations stimulated from the excellent case studies presented, which is what the program is all about: Innovation through collaboration. Together we all benefit when we share with each other, and consequently, we as an industry then improves. It was wonderful to see every presenter do a fantastic job showing off their wonderful case studies. No vendors showing off their product, instead, everyone sharing information.

The cocktail reception at the end of the day drew about 200 people that wanted to stay and chat, make friends, and just have fun. So many thanks go out to my committee, which brought the case studies and presentations to us, which includes but not limited to: Bill Tschudi, Bob Hines, Bruce Myatt, Dale Sartor, David Mastrandrea, Deborah Grove, James Bickford, Kelly Aaron, Mukesh Khattar, Patricia Nealon, Ralph Renne, Rosemary Scher, Tersa Tung, and Zen Kishimoto; to Ray Pfeifer, my program co-chair, who brought this program to us last year and so many of the case studies again this year, and his leadership to keep this program about the end-user; to LBNL, CEC, CIEE and PG&E for helping to fund case studies and support the program; to the many sponsors of the summit. And certainly to SVLG for their staff to help make this summit a reality, and most certainly also their lead person, Bob Hines, for his drive and energy. Overall, an excellent day, full of wonderful people, making new and great little discoveries with each other to advance the energy efficiency and financial success of our businesses, and helping to lead the data center industry to greater success.

See me about joining this wonderful program. We are always looking for more case studies and about hosting next year’s summit.